Services
Strategy & Action
Brands — Responsible Consuming
Consumers are increasingly informed and discerning. Brands today have access to a wide range of prospecting and loyalty tools — from CRM-integrated metric actions and IMC frameworks to highly targeted niche strategies. The critical failure point arises when companies can no longer deliver on their promises. Some brands stagnate or disappear entirely. Through leapfrogging methods, we can revitalise them — and this is among the work we are most passionate about.
Today’s demand managers seek to understand purchasing behaviour and to win consumers who are actively striving to make choices that benefit both themselves and their environment. Staying relevant requires constant proximity to the action and continuous access to information.
Consumers are gravitating toward simplicity and trust. Those engaging with the new economies — circular, social, green or participative — build long-term loyalty by demonstrating genuine commitment.
From traceability to perceived brand ownership, SG offers a complete Brand Positioning Statement (BPS) or Marketing Strategy Plan (MSP). We help develop your products with integrity and purpose, applying branding and web design strategies that are firmly rooted in sustainable development practice.
Societal Development
More and more institutions are prioritising the social dimension of their activities. Our work translates that intent into concrete, measurable actions aligned with the goals of sustainable development.
Our Societal Strategy focuses on a segment long overlooked by traditional business thinking. Private societal activity is growing rapidly — at double-digit rates — driven by cooperative models and the rise of the digital economy. The universal digitalisation of services, as described by Maurice Lévy in 2014, has made social business one of the defining growth segments of the twenty-first century.
We support organisations of all kinds in embracing these initiatives: building practical consulting frameworks, providing access to modern and sector-specific tools, and expanding business models. We are the link between public policy and private action.
Green Strategy for Your Business
Ecology, biology, non-fossil energy, water recovery, passive construction, biodiversity development, renewable product substitution — we help you identify where and how your business should evolve. When you plan new investments, we provide a comprehensive strategy and take concrete steps to implement every phase of your action plan.
We develop a tailored Market Business Strategy (MBS), focused on long-term cost efficiencies and the resolution of specific operational or environmental challenges.